Midlands
Midlands
Midlands

About us

Here for the moments that matter

Man in yellow raincoat smiles and pets his dog outside.

About us

Here for the moments that matter

Man in yellow raincoat smiles and pets his dog outside.

About us

Here for the moments that matter

Man in yellow raincoat smiles and pets his dog outside.

our story

Some decisions follow you for years

For decades, insurance has been built around paperwork, not people. Policies full of fine print. Processes that only make sense after something goes wrong. Midlands started with a simple question: what if protection felt as straightforward as any other modern service?

We believe insurance should be clear enough to explain in one conversation and flexible enough to change when life does. Our mission is to rebuild trust by making coverage transparent, human, and genuinely useful.

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years of experience

Insurance that’s designed around life

We make sure every step feels simple and transparent. From getting a quote to managing a claim, our process is built to save time and avoid confusion.

  • Clear steps from quote to claim

  • Real help from people who care about details

  • Policies explained in plain English

Insurance that’s designed around life

We make sure every step feels simple and transparent. From getting a quote to managing a claim, our process is built to save time and avoid confusion.

  • Clear steps from quote to claim

  • Real help from people who care about details

  • Policies explained in plain English

Insurance that’s designed around life

We make sure every step feels simple and transparent. From getting a quote to managing a claim, our process is built to save time and avoid confusion.

  • Clear steps from quote to claim

  • Real help from people who care about details

  • Policies explained in plain English

How Midlands takes the stress out of insurance

Thousands of people trust Mindlands to keep life running smoothly.

Plain language

We tell you what’s covered and what’s not.

Plain language

We tell you what’s covered and what’s not.

Plain language

We tell you what’s covered and what’s not.

Upfront pricing

See the price before you decide. No suprise fees.

Upfront pricing

See the price before you decide. No suprise fees.

Upfront pricing

See the price before you decide. No suprise fees.

Fast claims

Quick replies and progress you can track.

Fast claims

Quick replies and progress you can track.

Fast claims

Quick replies and progress you can track.

Human help

You talk to advisors who listen and solve, not recite.

Human help

You talk to advisors who listen and solve, not recite.

Human help

You talk to advisors who listen and solve, not recite.

How we work

Built by people who care about details

Insurance is a technical business, but it’s also a human one. Our team comes from underwriting, design, and customer operations. Together, we care about two things: precision and empathy. The result is a service that balances structure with understanding.

Man swimming alone in a calm forest lake, surrounded by trees at sunset.
Man swimming alone in a calm forest lake, surrounded by trees at sunset.
Exterior photo of a beige building with a yellow sign displaying the word “Midlands.”
Exterior photo of a beige building with a yellow sign displaying the word “Midlands.”

We guide you through each step and keep the process simple.

We guide you through each step and keep the process simple.

We guide you through each step and keep the process simple.

Talk to real people who listen and solve issues fast.

Talk to real people who listen and solve issues fast.

Talk to real people who listen and solve issues fast.

Claims are handled quickly, with updates at every stage.

Claims are handled quickly, with updates at every stage.

Claims are handled quickly, with updates at every stage.

Our leadership

Portrait of a woman in a beige blazer with red lipstick, neutral background.
Sarah Bennett

Chief Executive Officer

Leads company direction and focuses on building long-term trust.

Portrait of a woman in a beige blazer with red lipstick, neutral background.
Sarah Bennett

Chief Executive Officer

Leads company direction and focuses on building long-term trust.

Portrait of a woman in a beige blazer with red lipstick, neutral background.
Sarah Bennett

Chief Executive Officer

Leads company direction and focuses on building long-term trust.

Portrait of a woman with blonde hair in a bun, light denim shirt, smiling.
Jamie Clarke

Chief Customer Officer

Ensures every customer experience is simple and consistent.

Portrait of a woman with blonde hair in a bun, light denim shirt, smiling.
Jamie Clarke

Chief Customer Officer

Ensures every customer experience is simple and consistent.

Portrait of a woman with blonde hair in a bun, light denim shirt, smiling.
Jamie Clarke

Chief Customer Officer

Ensures every customer experience is simple and consistent.

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Mark Ellison

Head of Product & Underwriting

Designs clear, fair insurance plans that fit real needs.

Portrait of a man with short brown hair, grey shirt, calm expression.
Mark Ellison

Head of Product & Underwriting

Designs clear, fair insurance plans that fit real needs.

Portrait of a man with short brown hair, grey shirt, calm expression.
Mark Ellison

Head of Product & Underwriting

Designs clear, fair insurance plans that fit real needs.

Portrait of a woman with glasses and shoulder-length black hair, green top, smiling.
Anita Rao

Chief Operations Officer

Oversees service and claims with a focus on efficiency and care.

Portrait of a woman with glasses and shoulder-length black hair, green top, smiling.
Anita Rao

Chief Operations Officer

Oversees service and claims with a focus on efficiency and care.

Portrait of a woman with glasses and shoulder-length black hair, green top, smiling.
Anita Rao

Chief Operations Officer

Oversees service and claims with a focus on efficiency and care.

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Get practical tips on insurance, renewals, and everyday protection—straight to your inbox.

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